The Rotor Blog

Music promotion is a tough gig. How do you cut through the noise and get your name out there? It’s not easy but it’s certainly not impossible. There are a few vital apps out there that can get you noticed. Here’s some of the best music promotion apps every up-and-coming artist needs.

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We’ve got a lot of ideas. Probably too many, which is why we need to prioritise which ones to execute first. That’s always a tough decision.

In the first round of development we spent a lot of time creating Rotor as you see it now. It works and we love it, but it’s merely a taste of what we can do. There’s a lot more to come. We went through several UI iterations and just managed to get to something we were all happy with as our first demonstration. Now it’s time to move forward.

There are several key aspects of Rotor which we will be able to integrate in the next phase of development. We’re very excited about some them and we will talk a bit more about that in the future. For now, here’s an introduction to some of the tools that will help you and the type of videos you can expect to create with the next version:

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Rotor has loads of new features in store for our users, like our upcoming mobile app and tons of great new AI to make even better videos.

However, we still want to keep the beta version of Rotor in development, and give the users new features they can use now. So today we're launched even more new styles for you guys to try out: Mix Tape and Rolling Fog. You can checkout short previews of our new video styles below:

You can use these new styles right now, just to Rotor, get creating and you’ll find them in our style menu.

That brings our grand total of styles to 11, and it will continue to grow in the future. Just keep coming back and checking it out. We’ll also soon have options to change the style yourself in various ways using our style option tools. All to come!

More Stock Clips

We've also been listening to your feedback and added more stock footage for you to use in your video, should you not have any clips of your own. We are working with directors and producers to bring better stock in the near future.

Let us know what you think of what we’ve got so far by getting in touch. We need to make sure we’re building something our users want, and your feedback will help us build the best possible online music video creator.

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We're commited to helping you create the most unique music video possible with Rotor. To help you do this, we'll be frequently launching new editing styles to infuse originality into your next Rotor production.

Today we're pleased to present 3 new and varied styles waiting to be tried out with your song.


First up is MM, a style that makes your final video look like old school black and white film. It works best the more clips you add and for genres such as - Indie, Rock, Downtempo and Ambient.

The awesome new Dublin band Swimmers recently launched their new music video created with Rotor for 'Body Ahernia' using the MM style. Check it out below:

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Two years ago, the three founders of Rotor sat in a basement office in Dublin, and began to sketch out our ideas for how a website would make music videos. We were feeling around in the dark, full of optimism, 100% committed, and excited about what we were doing. We had a little seed funding, and eagerly booked tickets to SXSW with the hope that we would have a beta version of Rotor ready to show. Three months later, we arrived at SXSW with little but a short animated video describing what we hoped Rotor would become. It was helpful, but far from the early beta version that we were so confident we would have.

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Rotor exists to solve a problem - musicians need music videos, now more than ever - but the musicians who need them most - up and comers - can’t afford them.

YouTube has become the world’s largest music discovery platform, and more and more people are going to YouTube to listen to music. Video has become an integral part of sharing music online, and this is a problem, because video is time consuming and expensive to make. Rotor solves this by providing a new way for musicians to create their own video content.

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